My team and I love to play dress up and take beautiful pictures for our hair care brand and salon. We plan out our vision based on inspiration. Inspiration from a picture, an old movie, or even a song!
Do you ever say things like this about your hair? As melanated women with textured hair, many of us were not taught to love our hair. Television, magazines, and any other way we could be shone, we were taught that our hair was unlike others and it just wasn't good enough!
Ahhhhhh the "Loc Journey." Take a long breath and put on your seat belt (because we want you to be comfortable.) And get ready for the loc journey. It is not for the faint of heart. Nor is it for punks, and it definitely isn't for...well you get me. Right?
From Tanzania to the Americas, women of color are being taught how to care for, maintain, and love their own natural hair! Self love is important and over the past decades, we (black women) through magazines, commercials, and film have been told that our hair needs to be straight for us to be considered attractive. The hair care products that line the stores have not been those that cater to the natural texture of black women's hair.